Crucially, Avicii found a fanbase in the US, where EDM had exploded in popularity in the first decade of the century.įollowing the impact of Levels in 2011 – featuring a vocal sample from the soul singer Etta James – Avicii’s profile went stratospheric in a matter of months. The songs were formulaic, usually based on a four-chord structure, sub-bass and a simple synth melody, but proved popular among fans of deep and progressive house. “He started saying these things like, ‘I’m going to make you the biggest artist we’re going to get there in two years.’” Pournouri’s approach paid off: single releases under the names Tim Berg and Tim Hangs, as well as Avicii, were successful, in particular the single Seek Bromance (2010), which charted in several European countries, including No 13 in the UK mainstream charts. These led to a meeting with a manager, Arash Pournouri, and a deal with the Dejfitts Plays label.Īvicii later recalled that Pournouri had a clear strategy in mind. Tim was born in Stockholm to Klas Bergling and Anki Lidén, the latter an award-winning actor whose credits include Wallander and Irene Huss.Īt the age of 16, influenced by the French duo Daft Punk and later the dance music act Swedish House Mafia, he began making his own remixes, posting them at the online forum of Dutch DJ Laidback Luke under the name Avicii – a version of avīci, a Buddhist term for hell. He said: “You’re travelling around, you live in a suitcase, you get to this place, there’s free alcohol everywhere – it’s sort of weird if you don’t drink … I just got into a habit, because you rely on that encouragement and self-confidence you get from alcohol.” The speed and suddenness of Avicii’s ascent – he got his first deal in 2007 aged 17 – led him to develop an alcohol dependency.
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